Social Media Strategy
What goals do you want to achieve with social media? What topics should be communicated in what form to which target group? Which channels are useful for this? How much budget should be invested in online marketing? Questions upon questions.
An individually structured social media strategy provides an overview of all online communication measures, defines goals, topics, content, tonalities, frequencies, etc. and thus enables the optimal use of social media opportunities. Performance criteria defined in the strategy provide a solid basis for detailed evaluations, adjustments and ongoing improvements to the online presence.
Content Creation
There are various ways to visually appeal to target groups. Whether graphic, illustration, animation, photo or film, we create relevant content for the various digital platforms and also write suitable texts. Based on predefined topics and goals, we create editorial plans in order to build up regular online communication and thus provide users with new, relevant content again and again.
Publishing
Spread that stuff. Spontaneous and manual social posts are tedious, time-consuming and often forgotten. Let this be our concern. After your approval, we will schedule the content and the posts will be published automatically on the corresponding dates.
Advertising
Promote posts and reach new spheres – or at least target groups. Customer retention is alright but what about customer acquisition? You can also reach other relevant target groups via social media if the posts are promoted with an advertising budget. Strengthen brand awareness through a high reach, promote website clicks or sell a product directly via social media. Our ad experience from various sectors shows: There are almost no limits here.
Community Management
Close to the users, thanks to authentic interactions. Social media offers new ways to interact directly with customers. Whether messages, comments or story reposts. We help you to organise the various inquiries on social media, write suitable answers and thus bind users to the brand in the long term.
Reporting
Numbers are important. Have you ever taken a look at the post data from Facebook or Instagram? There are countless key figures and guidelines. We pick out the important ones, interpret them, summarise the findings and work together with you to develop new approaches and improvements for future performance.
Cross-media content and campaigns
Almost nothing works today without social media. Nevertheless, we still swear by a beautifully designed flyer, brochure or poster. A combination of online and offline activities is ideal here. We would be happy to work out ways in which we can implement your ideas in a cross-media manner.
Our latest work
